Search Engine Optimization (SEO) is the process that results in a website appearing higher up the Search Engine Results Page (SERP) on sites such as Google, Yahoo etc. As a result of a successful SEO campaign, visitors who are looking for your products or services will be directed to your website. SEO refers to Natural search queries as opposed to sponsored words or phrases.
SEO should be viewed as a campaign rather than a single event. It takes time for SEO to work and it has to be maintained thereafter. A successful SEO campaign focuses on three key areas which are: